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Beyoncé Is Mercilessly Mocked By Sainsbury’s After Fans Say Her Adidas X IVY PARK Collection Looks Exactly The Same As Supermarket’s Uniform


She teased her new Adidas X IVY PARK collaboration on Tuesday.

But Beyoncé was mocked by supermarket giant Sainsbury’s on Twitter on Friday, after fans said the collection looked exactly the same as the supermarket’s uniform.

Sharing a picture of one of their workers in the iconic maroon and orange outfit, Sainsbury’s wrote: ‘Repping since 1869’ and added the caption: ‘The Original’.

And Beyoncé, 38, bore a striking resemblance to a Sainsbury’s checkout girl in her premiere image of her collection.

The songstress wore a pair of utility style Adidas joggers, paired with a matching sports bra which came complete with unique detachable sleeves.

The sports giant’s iconic stripe trio glowed in solar orange against the deep maroon fabric and featured on many clothes from the collection.

Fans couldn’t help except poke fun at the comparison to the Sainsbury’s uniform, taking to Twitter to say they ‘couldn’t unsee it’.

One wrote: ‘So Beyoncé basically revamped @sainsburys uniform.A true queen.’

Another chimed: ‘I literally can’t get over the fact that Beyoncé’s ivy park line looks like the sainsburys uniform I wish I could unsee it some of the pieces are cute as well.’

A third added: ‘Nar Beyoncé new ivy wear looking like a sainsburys workers uniform! who are her researchers!’



‘I want beyonce’s new clothing line except at the same time I don’t want to look like I’m wearing sainsburys work wear out and about,’ a fourth Twitter user added.

‘Still in disbelief that Beyonce made a whole range of various Sainsbury’s outfits,’ another tyoed.

In homage to her song Irreplacable, one fan even wrote: ‘Beyoncé on tills: To the left, to the left. Everything you scan in the bag to your left.’


Beyonce’s IVY PARK label was established in 2016 and sold exclusively at Top Shop.

Following sexual harassment drama with TopShop owner Phillip Green, Beyonce pulled the line, bought back Green’s IVY PARK shares, and became the sole owner of her brand in 2018.

She introduced plans for her collaboration with Adidas back in April of last year, so fans have been on the edge of their seats waiting for the details to come flooding out for a while now.